Saturday, 16 January 2016

Apple confirms it’s backing away from iAd on June 30th

Apple today confirmed it's giving up on making money in the mobile advertising business, and it will shut down the app network for its six-year-old iAd program on June 30th. The announcement, posted on Apple's developer website, comes just a few days after BuzzFeed News reported Apple's plans to disband the division's sales team due to poor adoption and minuscule revenue share. Apple is now no longer accepting new apps into the program, but current partners can continue existing campaigns and earn ad revenue up until the shutdown date. New campaigns can also be created using the iAd Workbench tool.
Apple hasn't disclosed its future plans for mobile advertising, but the company is leaving open the possibility iAd will exist in some form...
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