Tuesday, 20 January 2015

YouTube is hosting its own Super Bowl with stunts, fake adds, the works

When it comes to the Super Bowl this year, YouTube is betting that football fans will rather watch a man dive into a pool of cheese than suffer through another bland halftime show. The Google-owned video site is hosting its own live alternative to the traditional halftime histrionics, with more than 20 of its homegrown "creators and musicians" onboard and Harley Morenstein of EpicMealTime hosting. As well as the aforementioned cheese diving (as promised by Morenstein), YouTube says there will be musical performances, stunts, and fake Super Bowl ads made by the likes of special effects expert Freddie Wong. Meanwhile, over in normal TV-land, there'll just be Katy Perry and Lenny Kravitz.
"A huge theme for us is the notion of brands as...
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