Tuesday, 7 October 2014

Facebook ads are about to start showing up inside your apps

Today Facebook launched the Audience Network, its new ad network for mobile apps. Here's what that actually means: starting today, you're going to see "Facebook ads" inside the free apps you use. Today, those tiny, often-annoying annoying banner ads might be provided by Google, Flurry (Yahoo), or MoPub (Twitter). From now on, many of them will be provided by Facebook. And since Facebook knows a lot more about you than many of these companies, the ads you see inside apps might get creepier — or "more relevant." It's all about how you look at things.

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