Thursday, 16 October 2014

Buy an iPad mini 2 while you still can

Phil Schiller, Apple's senior vice president of marketing, spent roughly 29 seconds talking about the brand new iPad mini 3 today. Schiller is a man who's normally eager to showcase his company's latest hardware achievements, but this afternoon he sped over the 7.9-inch tablet in record time. There was a single slide dedicated to what's gone into the "upgraded" iPad mini. Apart from the addition of Touch ID, nothing looked different from last year. Apart from Touch ID, nothing is different from last year. And yet by the end of today's event, Apple somehow wound up with five iPads in its product family. Something's gone wrong.
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