Wednesday, 4 June 2014

Sorry, cord cutters: cable TV apps are soaring in popularity

Despite never-ending complaints about its irritating and sometimes glitchy authentication process, TV Everywhere — which lets cable customers stream TV content on smartphones, tablets, set-top boxes, and in the browser — is doing tremendously well. A new report from Adobe Digital Index shows that TV Everywhere viewership has leaped 246 percent year-over-year; 21 percent of US households are now taking advantage of the technology.
You may not recognize TV Everywhere by its industry-wide branding, but if you've ever used apps like HBO Go, Watch ESPN, Watch ABC, or FX Now, you're supporting the cause. Cable provider offerings like Comcast's Xfinity TV, Time Warner Cable’s TWC TV, and Cablevision's Optimum app are also part of TV...
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