Tuesday, 10 June 2014

Augmented Reality Augmentation: Blippar Has Bought Layar

layar app

Some consolidation – or augmentation, if you will — in the world of augmented reality. Blippar — an image recognition platform used in digital advertising — has acquired Layar, an augmented reality platform used across different applications (from advertising to education) that uses cameras on devices like smartphones to inject virtual elements into real-world images… Read More

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