Monday, 30 June 2014

Apple’s New iPhone Pitch To Parents [Video]


In my line of work  I’m often called on to think critically about the usability of both hardware and software, especially smartphones. One of my big touchstones, and one that’s ignored by a surprising amount of designers — is that stuff doesn’t exist in a vacuum. If your goal is to have thousands, or millions, of people use your thing then you’ve got to consider… Read More

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