Friday, 16 May 2014

Google hires fashion expert to run Glass

Google's $1,500, Android-powered Glass headset might have a perception issue thanks to privacy fears and many talkshow jokes, but the search giant is slowly trying to change people’s minds. Google is hiring fashion executive Ivy Ross this week to help market Glass to the masses. Ross is a design and marketing lead with vast experience at Calvin Klein, Swatch, Gap, Coach, and more. Ross is now tasked with altering Glass’ general perception, and convincing the masses that Google Glass really is a fashionable and wearable item that’s not just for developers and technology fans.

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