Friday, 9 May 2014

Apple may make a $3.2 billion play for Beats Electronics

Apple may make a $3.2 billion play for Beats Electronics

Apple may soon drop a few billion to pick-up Beats Electronics.
According to sources of the Financial Times (paywall), Apple is in talks with the Dr. Dre-co-founded firm for a deal that would turn the headphone purveyor over to Cupertino for $3.2 billion (about £1.8b, AU$3.4b).
The purchase could be announced as soon as next week, though nothing is final and, depending on how discussions between Apple and Beats play out, may still fall through.
Beats made a name for itself with headphones slung on by celebrities from every ilk, but recently the company helmed by Jimmy Iovine broke into the streaming game with Beats Music.
TechRadar asked Apple and Beats for comment on the reported sale, but we'll update this story if and when we hear back.

Apple re-pressed play

Despite the cool factor afforded by celebrities sporting Beats by Dre headsets, Apple's true interest in Beats may lie in its streaming music offering. To be sure, Beats headphones are a staple of Apple's online and retail stores, but the iPhone maker may consider Beats Music the real catch.
iTunes Radio launched in October 2013, but iTunes itself has been rumored for a "radical overhaul" for several months now. Where it once ruled the one-and-done download space, subscription services services are increasingly taking consumers into their streams.
A Beats Music/iTunes Radio mash-up could be what Apple needs to reinvigorate its musically inclined revenue stream.
If the deal goes through, it would potentially be Apple's biggest purchase to date. It'd certainly rank for name-recognition; the Mac maker typically sticks to lesser-known loot.
Stay tuned for TechRadar for more on Apple's Beats buy. We're sure to hear more in the coming days if the report proves true.
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