Thursday, 24 April 2014

Tim Cook says Apple is 'closer than it's ever been' to new product category

Apple is "closer than it’s ever been" to entering into a new product category, company CEO Tim Cook tells The Wall Street Journal. Apple has been regularly promising to enter into a new product category for some time now, with Cook perennially reiterating that it would happen this year. Now, in a conversation with the Journal, he continues to lay out familiar reasons for the time-consuming development process — "you want to take the time to get it right" — and says that what's coming is going to be "really great."
"We’re eagerly looking forward to introducing more new products."
"To do things really well, it takes time," Cook tells the Journal. "You can see a lot of products that have been brought to market where the thinking isn’t...
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