The LG G3 has be rumoured for some time now, but finally it seems the Korean firm has confirmed its launch date as May 27.
LG sent out a cryptic save the date etched the with words "to be simple is to be great", a quote from American poet and Transcendentalism leader Ralph Waldo Emerson, and all signs point to the G3.
With the Samsung Galaxy S5, HTC One M8 and Sony Xperia Z2 already on the market LG is lagging behind in the flagship race, although leaks surrounding the G3 suggest it could pack a punch.
As well as a beefy quad-core processor, 3GB of RAM and Android KitKat interface, the main attraction tipped for the G3 is a QHD display.
With a rumoured resolution of 1440 x 2560 it would trump its rivals in the screen department - although we wonder what effect this would have on battery life.
Baby got back (buttons)It seems LG is set to continue the trend of placing the power/lock and volume keys on the rear of the device after a recent photo leak from @evleaks showed exactly that.
That image looks very similar to another shot claiming to show the back of the handset and the new, rounded button configuration.
LG hasn't actually confirmed what it will be announcing at the May 27 event, but it's difficult to see what else it could be other than the G3.
TechRadar, as ever, will be there to bring you all the news as it breaks.