Wednesday, 19 March 2014

The story of Motorola's smartwatch from the man who designed it




Eventually they just made a watch.
Motorola design chief Jim Wicks and his team had spent a year and a half designing the device that would ultimately become the beautiful Moto 360 smartwatch, but every initial result was lacking. "Every time you do one," he tells me, "no matter how awesome you might think it is, if it’s square, everyone’s just kind of like ‘ehhh...’ And you sit there and you think about making it a little bit thinner, or a little bit bigger, a little bit heavier — you work for all those things and you still get that kind of feeling. And then finally we realized we’re not going to break through that ceiling, even with our peers, if we can’t get out of the ‘eh’ zone."
After two rounds of designs,...
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