Tuesday, 25 March 2014

One more time: can HTC thrive in a Samsung world?

“If it wasn’t for the One, HTC probably wouldn’t be here today,” says Scott Croyle, vice president of design at HTC. Croyle is giving me a tour of the company’s San Francisco studio, which was acquired when HTC bought the One & Co. design firm in 2008. “It’s the reason we’re still in the conversation.”
Four years ago, HTC was at the top of its game. It had successfully transitioned from a white label smartphone pioneer to a well-known brand. The EVO 4G was making waves on...
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