Sunday, 9 March 2014

Colorado aims to put the brakes on drugged driving with goofy new ads

Legalized recreational marijuana raises a host of questions, including a major issue: how do police stop so-called drugged driving? Enforcement and detection is one problem, but awareness is perhaps even more important. To that end, Colorado this week unveiled a $1 million ad campaign to drive the point home that weed and automobiles don't mix.
In one ad, a stoned guy celebrates hanging his flat-screen TV on the wall and heads over to get some victory tortilla chips. Right on cue, the TV smashes to the floor. In case you didn't get the point, the ad reads: "Installing a TV while high is now legal. Driving to get a new one isn't."
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